Universal Studios

Thinking big What was the brief?

To promote the release of upcoming film Despicable Me 3, Universal Studios asked us to design, construct and install a Minion-themed concession within the toy areas of Selfridges’s London, Manchester and Birmingham stores. 

Acting bold What did we do?

We transformed the areas into fan destinations, each featuring an interactive Minion photo opportunity with built in headphones to listen to the soundtrack of the summer. Large scale lenticular panels and extraordinary handmade props including neon Rubix cubes further brought the experience to life.

Driving impact What were the results?

All three themed areas were successfully installed by 8th June 2017. Positive feedback regarding sales was received from all three stores and each area was reported to have excited and engaged children and adults alike.


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