Weatherford Annual Report

Thinking big What was the brief?

One of the largest multinational oilfield service companies - Weatherford - asked us for the 3rd year running to design their digital Annual Report.

The site needed to:

  • Demonstrate how they had been ‘Delivering the Difference’ to their clients throughout the year by working as one integrated company.
  • Highlight their focus on materiality.
  • Improve global engagement levels of not just shareholders, but clients and employees compared to last years’ Annual Report.

Acting bold What did we do?

Our key drivers were getting the focus of the content right and creating an experience that would be cutting-edge and highly effective in every environment: at work, in the field, or at home.

We created a system that seamlessly tied all the content together, whilst creating a refreshingly unique feel to each section.

At all times we looked to delight the user by delivering content in new ways and reduce their cognitive load by communicating complex and diverse content in a concise way.

Driving impact What were the results?

In the first month, the site successfully:

  • Increased global engagement with employees attracted from Europe, the Middle East, Asia, the US, Canada and Latin America
  • 63 key client organisations made repeat visits doubling the the 2015 Annual Report final count
  • 108% increase in home page views
  • 252% increase in time spent on the sustainability section
  • 9.43 minutes average time spent on the Employee photo contest page







"Since partnering with Oakwood in 2014, we have re-imagined the annual report to become a digital tool used daily by our employees to demonstrate our corporate mission and values to our shareholders, investors, clients and potential employees across the globe.

Throughout our partnership Oakwood have been committed to embedding themselves in our culture, understanding our people and their needs, and driving us to challenge convention every step along the way."

Kelley Hughes, Weatherford



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